Facebook is the world’s largest social network and an essential marketing tool for small businesses. There’s so much you can do to promote your business on Facebook: set up a business page, participate in Facebook groups, promote content with robust audience targeting, schedule events and so much more. While it’s true that Facebook has moved […]
Small business success is dependent on a variety of factors. But effectively marketing your business is a key contributing factor. This is especially true when we consider that 20% of small businesses in the United States fail within the first year. (Bureau of Labor Statistics) As a small business owner you can’t wait for customers […]
Do you want to be more active on LinkedIn but feel apprehensive about sharing your own content? It’s understandable to be worried given that your LinkedIn network is made up of work colleagues, clients and professionals in your industry. But the good news is there are ways to share engaging posts without risking your reputation! […]
The Challenge In the past decade Northwest Arkansas has seen exponential growth in resources and opportunities for entrepreneurs. While founders are setting up their startups, graduates from the University of Arkansas are still moving out of the state to pursue their career in technology. Walmart, Tyson, J.B. Hunt and local startups are struggling to find […]
Have a business in Northwest Arkansas and want to connect with new people? It’s time for you to hit the local networking scene! This region has a long roster of networking events designed to help you connect and grow professionally. We’ve compiled a list (sorted by town) of the best networking events to attend throughout […]
It’s the first week of May and we’re already seeing our favorite social networks roll out new features. Earlier this week Facebook used its F8 developer conference to announce updates to Instagram. You’re going to want to know what they are, so buckle in and scroll through this list below: 1. Updated Explore Tab Design […]
It’s challenging to secure clients when you’re still establishing your business reputation. You have the talent, and the dedication, but finding those first few customers requires a well-crafted strategy. According to a research study conducted by BrightLocal, the average SMBs spends $400/month on marketing. 46% of their marketing budget is spent on digital. With a […]
Whenever your business needs to make a decision, your first question should be, ‘How will this impact our clients and our sales?’. To answer this question you first need to know your audience as well as you do your friends. When we talk to our friends we’re more likely to choose topics of conversation that […]
Working remotely can be tough if you don’t plan your day carefully. There are distractions at home, in restaurants, libraries, coffee shops, and co-working spaces. That’s why it’s important to find a place where you feel comfortable for lengthy working sessions. If you’re like me, and you can’t sit still for long, you might need […]
Albert Einstein famously said, “You do not really understand something unless you can explain it to your grandmother.” As a theoretical scientist, and professor, it was important for Einstein to simplify complex ideas so that they could be taught to the next generation of scientists. Explaining new concepts to people who don’t do what you […]