Facebook is the world’s largest social network and an essential marketing tool for small businesses. There’s so much you can do to promote your business on Facebook: set up a business page, participate in Facebook groups, promote content with robust audience targeting, schedule events and so much more. While it’s true that Facebook has moved […]
Small business success is dependent on a variety of factors. But effectively marketing your business is a key contributing factor. This is especially true when we consider that 20% of small businesses in the United States fail within the first year. (Bureau of Labor Statistics) As a small business owner you can’t wait for customers […]
Do you want to be more active on LinkedIn but feel apprehensive about sharing your own content? It’s understandable to be worried given that your LinkedIn network is made up of work colleagues, clients and professionals in your industry. But the good news is there are ways to share engaging posts without risking your reputation! […]