Whenever your business needs to make a decision, your first question should be, ‘How will this impact our clients and our sales?’. To answer this question you first need to know your audience as well as you do your friends. When we talk to our friends we’re more likely to choose topics of conversation that […]
Albert Einstein famously said, “You do not really understand something unless you can explain it to your grandmother.” As a theoretical scientist, and professor, it was important for Einstein to simplify complex ideas so that they could be taught to the next generation of scientists. Explaining new concepts to people who don’t do what you […]